Piracy: Necessary Evil or Huge Marketing Opportunity?

Conference Workshop

Is digital piracy really as much of a threat to books as it's made out to be? Or is it a reality of working in digital media that needs to be better understood before it can be used to unleash the potential of your work on a worldwide audience? Studies show that 'free content' and 'piracy' actually increase sales of paid content. This talk will focus on arguments for and against digital piracy and will share some strategies for using digital piracy to propel awareness of your work online.