The struggle, the quest, the journey. Call it what you want, the conflict is at the heart of any character and, thus, of any story. But no reader wants a simple conflict that they can guess the ending to after three pages. How do you make villains that are wicked AND understandable? How do you make heroes that are believably flawed? How do you make a conflict that makes us wonder not only what happens if the heroes lose, but what happens if they win? Sam Sykes will tell you.