Success in Hollywood demands a potent amalgam of intuitive story sense, big ideas, pitching ability, creative talent, salesmanship, marketing prowess, being good in a room, hard work, making your own luck, and more hard work. It is crucial for any aspiring writer to become a "Content Creator" by creating your own intellectual property (IP) and establishing yourself as a brand.
In this workshop, you will come to understand how marketing and storytelling are one and the same; how great storytelling is inherent in the best marketing and vice versa. You'll learn how to cultivate an approach to story that takes advantage of this awareness. More importantly, Hollywood has entered a new digital era with stories now told across multiple media platforms. You learn a host of new methods to leverage this Mediaverse™ in the New Hollywood™ to build your personal and IP brands.
This class will help you become an empowered Content Creator in the New Hollywood™: to identify your brand, to take the first steps to establishing that brand online, to pinpoint the appropriate audience for your work and to begin to develop an holistic strategy for one original project. The goal is to begin to assimilate a new approach and to feel empowered as the instrument of your own success rather than be completely dependent on the disenfranchising system of old Hollywood.