Sara Megibow worked in data analysis in the high tech world for almost a decade before transitioning to publishing. There is quantifiable data that influences profit potential for authors – not much of which we can control but all of which we can discuss and understand. Learn how distribution, formats, subsidiary rights and publicity affect the money we make on our books and how the genre of a book and where the author is in their career comes in to play. Plenty of time for Q&A!